Marion C. Struber
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As a consequence of the latest financial crisis, market participants have taken different measures and precautions. Additional financing sources and new markets have joined the traditional money flow model. Capital markets are set to play a more central role in long-term corporate funding, while institutional investors will enter the market for short-term corporate funding. Forward looking governments fill the funding gap for small- and mid-sized companies to support their economies. Cash-rich companies are potential financiers to their vendor customers or their supply chains.