Blue Revolution - Global Water Primer


Research Organisation
Bank of America Merrill Lynch

Report Date
April 4, 2014

Document summary

As part of Bank of America Merrill Lynch's research on global megatrends, this report updates BAML's thematic analysis on water. Water scarcity is a pressing people and planet issue – 768m people have no access to clean drinking water and 2.5bn have no access to proper sanitation. Freshwater accounts for only 2.5% of global water – and we have already reached peak water. Increasing water demand, water pollution and water stress mean that demand is set to overshoot supply by 40% in the next 20 years.
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