Document summary
Ageing Baby Boomers with their focus on wealth and health maintenance are expected to exacerbate the current developed world trend towards austerity. The numbers in their 60s and 70s are expected to increase by 34%/46% respectively to a combined 18% of total population in 2020. The ageing Baby Boomers are expected to have a profound impact on retail channels and the housing market. Hispanics conversely are the key to youth for the US economy, with an average age of 27; they are forecast to focus on education and consumption and will offset some of the Baby Boomers retrenchment.