Document summary
As with many megatrends, demand for novel display solutions is mainly driven by increasing mobility, rising living standards, ecology-linked needs and new application fields. The demand pattern illustrates the strong growth potential of next generation displays with up to double-digit growth rates. These displays use many nano-based components and save on resources and energy. There is an emerging trend towards slim, smart, flexible and invisible displays for new applications such as smart windows for cars, buildings and advertisement displays. Credit Suisse therefore expects a three-fold rise in sales to US$110bn for LED displays and US$10bn for organic displays by 2015.