Document summary
This report looks at how fair trade has evolved from solidarity shop outlets to commercial supermarkets through certification. Products with the fair-trade mark are now available in over 120 countries. Tensions within the model have driven it forward but also bear a risk of mission drift, especially in relation to the scale and to mainstreaming into conventional corporate and retail sectors. As consumers and investors increase pressure on corporations with regard to sustainability, the key to the future of the fair-trade movement lies with bringing all stakeholders onto the same platform to collaborate.