HIGHLY COMMENDED FARSIGHT AWARD 2013/14 - This report explores obesity, another global sustainability mega-trend, which is believed to be the most pressing health challenge facing the world today because of both its direct impacts and ripple effects on chronic diseases, such as diabetes. Obesity rates have doubled over the past 30 years, and it is estimated that by 2030, 50- 60% of the population in many countries are on target to be classified as obese. The growing cost burden of obesity – on governments, corporates, and both the obese and non-obese – is likely to spur collective action to fight obesity, including greater regulation. This will require a 25-50 year “systems perspective” targeting multiple stakeholders and environments, going beyond health to include the food & beverage industry, schools, work environments, insurers, tackling sedentary lifestyles, and encouraging increasing physical activity. This report maps the global fight against obesity across a number of sector value chains to highlight the diverse range of entry points for investors wishing to follow this theme: 1) Pharmaceuticals & Health Care; 2) Food; 3) Commercial Weight Loss, Diet Management & Nutrition; and 4) Sports Apparel & Equipment.