Document summary
Healthy food will continue to be a key growth engine for Europe, considers Cheuvreux, triggered by the converging interests of consumers over health concerns and ageing populations, states with growing healthcare costs and companies with higher margins. In response companies are broadening their nutritional product ranges, developing health speciality and functional foods and developing their R&D competencies. The implied risks though such as the controversies over food additives and colourings have drawn the increased attention of European regulators. Cheuvreux believes "transparency and innovation will be key mitigating issues for potential liability."