Document summary
To address sustainability challenges a paradigm shift to Sustainable Capitalism is advocated: a framework that seeks to maximise long-term economic value creation by reforming markets to address real needs while considering all costs and stakeholders. The economic case for mainstreaming Sustainable Capitalism is made by highlighting the fact it does not represent a trade-off with profit maximisation but fosters long-term value creation. Key actions for immediate adoption are recommended that will accelerate the mainstreaming of Sustainable Capitalism by 2020.