Foresight In The Time Of Covid-19: Prediction And Uncertainty

Thursday, 02 April 2020
By Patricia Lustig & Gill Ringland


This article is written in March 2020 and discusses the role of foresight in exploring some of the impacts – beyond the economic – of the current Covid-19 pandemic.

All the news might push you back into primeval brain patterns, making you think about the pandemic, “OMG it’s a bear! Fight or flight?” Changing this perception to “No, it’s NOT a bear?” would release our energy and imagination.

As Milton Friedman said1Only a crisis – perceived or actual – produces real change. When that crisis occurs, the actions that are taken depend on the ideas that are lying around. Our function is to develop alternatives to existing policies, to keep them alive and available until the politically impossible becomes the politically inevitable.” Or as we say, the Overton Window has shifted!

So what ideas do we have that will help us not only to get us through the NOW, but to rebuild when the present danger recedes? How do we stop seeing the bear?

We do have some experience – Spanish flu, SARS, MERS, etc. – and we know that epidemics are likely to happen. We don’t know their size and shape, but we need to do some planning.

The current Covid-19 pandemic was predicted, in the sense that, after the SARS outbreak in 2003, a number of countries built systems for containing epidemics: Singapore, for example, used their experience with SARS to ensure that all major public hospitals in Singapore have isolation rooms to ensure that patients with suspected infectious diseases will not spread them to others.

Europe and North America failed to adapt their health systems after previous experience with epidemics and the views of experts, that society was unprepared for a pandemic, were ignored. This is unsurprising – the rise of populism over the last 50 years has been characterised by the denigration of experts, and the running down of public health systems and social infrastructure.

This lack of preparedness is prompting awareness that the planet needs a better response than the current patchy system with insufficient resilience.

The evidence is that foresight can enable people to develop alternatives to existing policies. Awareness of choices allows people to perceive the situation as ‘NOT a Bear’.

The Role Of Foresight

As Dwight D. Eisenhower famously said, “Plans are useless, but planning is indispensable.”2 When you have made plans for dealing with a pandemic and you find yourself in the


midst of it, you are then part of it – in the words of Helmuth von Moltke the Elder, “No plan survives contact with the enemy”. 3

The plan may hold good up to the time the pandemic breaks onto the world stage, and then it will get modified and evolve. Having made a plan means that you know when it needs to be changed. And though plans may well be faulty - because they are based on data that is out of date or otherwise inaccurate - they are the best tool we have at the moment for managing the current situation.

The role of foresight is different from the role of planning.

Foresight helps you implement anticipatory action for moving forward after a pandemic hits. Foresight enables you to manage uncertainty by helping you see what you can change and influence (and what you can’t). This helps reduce feelings of uncertainty. It improves the quality of your decisions because you’ve thought through variations of what could happen. It gives you a wider range of choices.

Foresight also improves your capacity to manage change because you will have thought through the risks and opportunities based on the variations of what could happen. It allows you to chart scenarios, identify which trajectory is the closest fit to your current circumstance and implement and adapt the most appropriate response.

Using foresight, we can think about society after the pandemic: what may be different and what stays the same.

After the pandemic

Like many others, we think that the world will be very different after the pandemic has receded.

Close to home, the potential for political disruption in Europe is enormous – the disjoint between national health systems has led to the closing of borders for the first time in decades. Europe’s future will depend on the ability to rebuild trust between nations.

Below we consider three areas of global impact: economic, societal, and changes to travel behaviour.

First, the economic impact can be thought of in four waves (thank you to Mark Zandi of Moody’s Analytics):

  1. The sudden stop of much economic activity devastates supply chains and cash flow sends many small businesses under;
  2. Unemployment rises to unprecedented levels;
  3. The destruction of savings for pensions through stock market turbulence;
  4. Businesses cut investment as they try to recover.

We can see that though the 1 billion people across the planet at Level Four (in Hans Rosling’s terminology4) may be comparatively protected, the large numbers of people who have recently moved to Level Two or Level Three are likely to be less fortunate. They have little economic cushion and may well lose their new incomes and savings. We think that loss of their consumer power will have the biggest impact on global recovery.


The effect on social structures may be less immediate than the economic impacts, but the pandemic has many facets which will change the world in the longer term. Some of these phenomena are:

  • The role of volunteering to work for the benefit of strangers – over 500,000 people in the UK volunteered to back up health and social care services for people at risk from Covid-19;
  • The extent of scientific collaboration in life sciences has broken many barriers as companies share data, and information on the virus is shared in the literature as soon as available in the lab;
  • Governments could fall if their response to the pandemic is seen as incompetent – rumours abound as we write, of what is happening in Brazil;
  • Urban surveillance, mobile phone tracking and face recognition is likely to be introduced as emergency measures, and civil society will need to regulate this.
  • IT platforms becoming ever more ubiquitous, reducing social face to face interaction, makes the questions about how it is regulated and who owns the data increasingly important;
  • If IT-enabled teaching proves to be effective, we could have a new education system;
  • The agricultural ecosystem was under stress before the pandemic, and it may cause a radical change in people’s eating habits – not just through the closing of restaurants but also through changes in peoples’ tastes;
  • The role of experts in contributing to policy has started to be recognised – after the rise of populism in the last 50 years.

And finally, the impacts of changes in travel behaviour are both immediate and long term:

  • A severe reduction in the amount of travel has a large direct economic impact (travel and tourism account for about 10% of world GDP);
  • Globalisation is questioned;
  • The nature of family links, which, for several decades have often been maintained through regular flights home, may change;
  • The rise of video conferencing tools like Zoom and Skype for personal connections is being mirrored by their use in business to replace face to face meetings. Work and lifestyles will not revert when travel is again possible;
  • Office space may well become an oxymoron, so property prices in city centres and industrial parks may plummet;
  • There is also an environmental impact: the reduction in air pollution is visible globally;
  • Reductions in travel will add to the problems faced by fossil fuel companies as they try to realign to renewables and recover from the low oil price.


A lot of people are saying that change is happening, the world is becoming unrecognisable. Fewer are thinking about the second order impacts and the longer term. As the discussion above illustrates, foresight can improve the perception of possible futures such that anticipatory action can follow. It can help us see that what is out there is ‘NOT a bear’. It makes clear where we have choice and influence. This builds hope.

Patricia Lustig and Gill Ringland. March 2020.



[3] Paraphrased by Barnett C 1963 in The Swordbearers : Studies in Supreme Command in the First World War

[4] Hans Rosling et. al. Factfulness: ten reasons we’re wrong about the world – and why things are better than you think. 2018. and